In this episode, Ammar Elm talks with Julie Coyne, founder of Fractional COO NYC and women’s sleepwear brand Midnineties. Julie shares her journey from Wall Street executive to fractional operator and physical product founder. She offers practical advice for consultants looking to scale, from building a referral engine to productizing services.

Julie also unpacks the challenges of launching a consumer brand — from factory sourcing to tariffs — and explains why time, communication, and leverage are the keys to sustainable growth.

Whether you're a consultant, founder, or builder, this episode delivers hard-won insights on turning expertise into impact.