34. The Business of Story and Brand Bewitchery with Park Howell 

When the masses have become the media, why is story the best solution? How can story clarify your message, amplify your impact and simply your life? And what can South Park teach you about business communication?  

Welcome to the Storypowers podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz. My guest today is Park Howell. Park is a 35-year veteran of the branding arts and is now considered the World's Most Industrious Storyteller who has helped brands grown by as much as 600% with the power of story. He hosts the popular Business of Story podcast, and has just released his first book, Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand. You can find Park at businessofstory.com.  If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.