We explore the true business model behind successful Whatnot streaming and why treating it as an entertainment platform rather than just a card-selling venture is critical for long-term success.

• Understanding you're in the entertainment and gambling business, not just selling cards
• The importance of $1 sudden death auctions to build audience even when taking initial losses
• Why the first stage of growth is market capture rather than profit maximization
• Strategies for finding inventory deals on eBay and through bulk buys in collector communities
• Building a personal brand identity that makes you recognizable in the collectibles space
• The surprising value of going slow when building a business
• How creating scarcity and urgency drives engagement and sales
• Managing inventory with both showcase pieces and affordable options
• Creating value for viewers through deals and giveaways
• Documenting your business journey to build connection with your audience

When I reach 1,000 followers and consistently get over 100 viewers, I'll auction my Dana White auto, Skelly Sketch, or Gary V auto card for $1. That's how serious I am about building this community.

Connect with me!
Instagram: https://www.instagram.com/js_shoez_/
X: https://twitter.com/Shoeinvestor2
TikTok: tiktok.com/@thewater_boy_official
Youtube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKK
LinkedIn: Justin Shoemaker