Sign up to save your podcasts
Or
Share The Business She Resisted Became the One That Changed EVERYTHING!
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Business She Resisted Became the One That Changed EVERYTHING!
💎 Download my FREE Capacity Assessment: https://capacity-assessment-lcc.netlify.app/
What happens when you spend 15 years resisting the exact thing you were always meant to do and then finally say yes?
Sheila Smith Oliver is the Founder, CFO, and Broker of Dwellverse Group, a technology-driven real estate company based in Austin, Texas and she’s here to show you what happens when you finally do the THING! With nearly 20 years of experience spanning commercial real estate, residential sales, flipping, investing, and short-term rental management, Sheila has built one of the most comprehensive STR ecosystems in Texas — and she didn't plan a single bit of it. In this episode, Sheila and I go deep on what it actually takes to build a sustainable STR business including the systems, the funnels, the regulations, the referral networks, and the mindset that makes it all work.
YOU’LL LEARN:
00:00 - Welcome + intro to Sheila Smith Oliver
02:14 - Sheila's origin story: college, commercial, fashion, and keeping the license
05:36 - How short-term rentals found her (despite her resistance)
08:03 - Getting in the room: conferences, meetups, and the investors who changed everything
10:10 - Learning from the right people — and the mistakes along the way
12:16 - Committing to social media in 2025: from a few closings a year to $20M in six months
15:51 - Launching STRagentHub.com: a referral network built for STR investors
17:44 - What a real STR agent actually does (it's not just selling and walking away)
19:55 - Building a team: 7 agents across Texas
21:03 - Funnels, automations, and drip campaigns — working smarter, not harder
26:27 - Reviews, relationship marketing, and staying top of mind
29:05 - The regulations that sink STR deals (and how to protect your clients)
30:05 - Sheila's upcoming course for agents breaking into the STR market
33:58 - What 2026 holds: courses, CRM, and the referral network
34:43 - Dwellverse CRM — $79/month built for agents, by an agent
36:32 - The mindset that's carried Sheila through 20 years in business
39:59 - The best advice for anyone at the start of a new chapter
CONNECT WITH SHEILA:
- InstagramÂ
- FacebookÂ
- LinkedInÂ
CONNECT WITH LYNEA:
- InstagramÂ
- Subscribe to my YouTube Channel Â
- FacebookÂ
- WebsiteÂ
This episode of The Systems-Driven CEO was produced by Heart Centered Podcasting.
View all episodes
By Lynea Carver Coaching💎 Download my FREE Capacity Assessment: https://capacity-assessment-lcc.netlify.app/
What happens when you spend 15 years resisting the exact thing you were always meant to do and then finally say yes?
Sheila Smith Oliver is the Founder, CFO, and Broker of Dwellverse Group, a technology-driven real estate company based in Austin, Texas and she’s here to show you what happens when you finally do the THING! With nearly 20 years of experience spanning commercial real estate, residential sales, flipping, investing, and short-term rental management, Sheila has built one of the most comprehensive STR ecosystems in Texas — and she didn't plan a single bit of it. In this episode, Sheila and I go deep on what it actually takes to build a sustainable STR business including the systems, the funnels, the regulations, the referral networks, and the mindset that makes it all work.
YOU’LL LEARN:
00:00 - Welcome + intro to Sheila Smith Oliver
02:14 - Sheila's origin story: college, commercial, fashion, and keeping the license
05:36 - How short-term rentals found her (despite her resistance)
08:03 - Getting in the room: conferences, meetups, and the investors who changed everything
10:10 - Learning from the right people — and the mistakes along the way
12:16 - Committing to social media in 2025: from a few closings a year to $20M in six months
15:51 - Launching STRagentHub.com: a referral network built for STR investors
17:44 - What a real STR agent actually does (it's not just selling and walking away)
19:55 - Building a team: 7 agents across Texas
21:03 - Funnels, automations, and drip campaigns — working smarter, not harder
26:27 - Reviews, relationship marketing, and staying top of mind
29:05 - The regulations that sink STR deals (and how to protect your clients)
30:05 - Sheila's upcoming course for agents breaking into the STR market
33:58 - What 2026 holds: courses, CRM, and the referral network
34:43 - Dwellverse CRM — $79/month built for agents, by an agent
36:32 - The mindset that's carried Sheila through 20 years in business
39:59 - The best advice for anyone at the start of a new chapter
CONNECT WITH SHEILA:
- InstagramÂ
- FacebookÂ
- LinkedInÂ
CONNECT WITH LYNEA:
- InstagramÂ
- Subscribe to my YouTube Channel Â
- FacebookÂ
- WebsiteÂ
This episode of The Systems-Driven CEO was produced by Heart Centered Podcasting.