In this episode of Inside The Pulse Podcast, Detroit graffiti artist and muralist Southwest Freddy shares invaluable insights into the business of being a full-time creative. From building strong partnerships with corporate clients to pricing your services effectively, Freddy provides a behind-the-scenes look at what it takes to succeed in the competitive world of street art. He dives deep into contract essentials, the legal aspects of graffiti art, and how to balance creative authenticity with business growth.

Listeners will gain practical advice on navigating the complexities of the art industry, learning how to structure deals, protect their work legally, and position themselves for long-term success. Freddy’s experience in working with major brands and organizations offers key takeaways for artists looking to elevate their craft beyond passion and into a sustainable career. His journey from a passionate artist to a thriving entrepreneur is both inspiring and informative.

Whether you're an aspiring graffiti artist, muralist, or any creative looking to turn your art into a business, this episode is packed with actionable tips and real-world strategies. Southwest Freddy’s story serves as a powerful example of how dedication, strategy, and business acumen can turn artistic talent into a thriving career. Tune in and take your creative journey to the next level.

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