In its early days, podcasts were purely about news and entertainment. But over the past few years, businesses have increasingly learned that you don’t have to be Joe Rogan to harness podcasting’s power of storytelling for achieving business results. In response to this trend, Marketing Messages recently announced a new podcasting services division called ModPod as a natural extension of its expertise in voice and audio marketing. In this Episode, Jim and Janet answer the question: “Why should a business create its own branded podcast?” Learn how podcasting outshines traditional marketing media as a means of establishing customer credibility, building a brand, and generating revenue for your organization.