Projecting Grandeur

The Business You Were Built to Start Isn’t Just One Idea


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Everyone talks about finding "the one big idea" — but most of the time, it doesn't hit you in one clean lightning bolt.

In this episode, we talk about why the right business for you is often the collision of your experiences, your curiosities, and the problems you notice over time — not just one sudden inspiration.

I’ll break down why chasing "the perfect idea" keeps people stuck, how layering your ideas creates something truly unique, and why your business should feel inevitable, not forced.

If you've ever felt pressure to have it all figured out before you start — this one's for you.

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Projecting GrandeurBy Ron Eliot Dichter