Steve Dotto (@DottoTech) publishes a variety of videos on YouTube, mainly on the subject of personal productivity and software. Following a career in traditional broadcasting, he’s strategically moved into self-publishing and has since built a business with video, coaching, & speaking under his brand DottoTech.
In this conversation, Steve shares his strategies for online community-building, his preferred sites and software, and his personal productivity habits.
Below are some examples of videos that Steve produces:
Show Notes & Links
Steve calls himself a YouTube Content Creator. His channel is DottoTech“YouTube is not a broadcast network, it’s a social network.” ← Click to TweetSteve had the business acumen to create a profitable show from his time in television Personal Branding, by whatever name, has to do with authenticityThe MasterCaster, part of Steve’s business that focuses on content creation for video & podcasts“It’s not a broadcast; it’s a conversation” ← Click to TweetTV/Radio networks, as well as Facebook, tend to hold your audience hostageiTunes doesn’t tell podcasters much about their audiencesGoogle forces YouTube commenters to use their Google+ identities; controversial but beneficial in the long runYouTube is the second-largest search engine in the world, the de facto place to search for “how-to”Stephen Colbert’s final episode, viewed online rather than on TVSome claim “Facebook video is going to be more viable than YouTube within 6 mos.“Search Engine Optimization (SEO)“Search results on YouTube are based on merit, not Voodoo.” ← Click to Tweet40% of Steve’s viewers aren’t subscribers, but instead find him through search termsYouTube > Facebook for community engagement and overall social interaction Prescott says Facebook is a “bizarro Hong Kong marketplace” of distractionMashableGoogle+ hasn’t quite taken shape as a social network. But perhaps it’s not supposed to be a social network.Martin Shervington‘s Google+ for BusinessA Song of Ice and Fire (The Game of Thrones series) by George RR Martin, on AudibleThe Harry Potter series by JK Rowling, on Audio CD (narrated by Jim Dale)Stephen FryEd Norton“Present the type of content you would like to receive.” ← Click to TweetGreen Screen effects“People will not watch good video with bad audio.” ← Click to TweetGary Vaynerchuk, high energyMari Smith, warm and fuzzyThe WayBack MachineTom Merritt, of Daily Tech News Show, earns massive income from PatreonChris PrilloThe Miracle Morning by Hal ElrodTools
EvernoteDropboxGoogle+Full ContactReportivePatreonScreenflowElectro Voice RE-20AWeberMailchimpInfusionSoftKickStarterTechniques
Get your crew to laugh; it’s a good indicator for your audienceCreate a personality that is a slightly amplified version of yourself, not a fictional characterEnsure no one is holding your audience “hostage”; keep in touch with them on our termsTweet or Text Message your audience prior to a live broadcast/webinar“Shine a light on your content” aka actively promote your own stuff; no one will find it naturallyUse [paid] Facebook ads to promote a webinar or other paid eventUse your community — perhaps a forum or Facebook group — to answer tough questionsPoke around with software and look for “a story” to share in a videoPush hard for a new video (within the first four hours); take advantage of YouTube’s algorithm which “honors momentum”Honor Your Content, Steve’s term for abiding by best practices in promotionCreate a Photoshop template which you can quickly updateBuild your mailing list! Change your CRM system if you outgrow the first one.Before you post your Patreon effort, get friends and family to chip in.Offer your Patrons access to your digital products as a bonusHabits
Listen to podcasts/audiobooks while walking the dog.Research an SEO-friendly titleEdit video to include calls-to-action, annotate thoroughlyLearn to predict problems with sound & lighting, so you can solve them earlySteal colors from other content creators (keep them in Evernote)Wake up early, do community engagement first; reply to commentsAvoid email first thing in the morningRead and respond to every comment on YouTube (even if it’s only a Thumbs-up/Plus)Drink SmoothiesTry Audible.com Free for 30-Days
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Download The Busy Creator Podcast, episode 39(MP3, 58:13, 28.0 MB)Download The Busy Creator Podcast, episode 39(OGG, 58:13, 51.4 MB)
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