The Busy Creator Podcast with Prescott Perez-Fox

The Busy Creator 45 w/guest Frank Truglio

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Frank Truglio (@IamPeritus) is a serial entrepreneur and co-founder of a new website, Peritus.nyc, which connects creative pros to companies and agencies seeking talent. Peritus is unique in their use of technology, creating a detailed information profile for candidates in their database, and indexing creatives based on their characteristics and experiences.

In this conversation, Frank discusses the founding of Peritus, how his team used off-the-shelf software to quickly build their first version, and how he keeps thing organized while developing in sprints and working double shifts.

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Show Notes & Links
  • Peritus.nyc
  • Peritus means “Skilled” in Latin
  • Peritus is an “invite-only platform”
  • Frank has spent the last few years working in ski & snowboarding retail
  • Peritus was created to solve the problem with seasonal and on-demand recruitment
  • “Partner with us when all your other options fail.” ← Click to Tweet
  • Most recruitment websites are “repackaged job boards”
  • “We’re a team of two, but we have the backing of 253″ ← Click to Tweet
    • The Everything Store by Brad Stone On Amazon and On Audible
      • “Every new startup is a technology company operating within.” ← Click to Tweet
      • HEX, Peritus’s six-point indexing system
      • Pandora, creators of The Music Genome Project
      • Frank focuses on business relationships, back-end technology; his co-founder focuses on content, social media, and marketing
      • SEO & Web Optimization
      • Key Performance Indicators (KPIs)
      • Drop-off rates/Bounce rates → target of 40%
      • Vanity Metrics
      • Aimee Mann has twice favourited tweets from Prescott
      • “Get it out quicker than you can build it” ← Click to Tweet
      • Loops and Arrays, in programming
      • Object-oriented programming
      • SQL and MongoDB
      • vis-à-vis
      •  Pertius on Twitter
      •  Pertius on Instagram
      •  Email Frank with the subject line “Prescott’s Podcast Rocks”
        • Tools
        • WordPress CMS
        • Google Analytics
        • Bootstrap with PHP and WordPress
        • Dropbox
        • Google Drive
        • Zapier
        • TypeForm for registration
        • MailChimp
        • Basecamp
        • RelateIQ, CRM service which is the core of Peritus
          • Techniques
          • Use APIs to integrate point-of-sales technology with your CMS and software
          • Don’t get buried in KPIs; find a few important ones to monitor
          • Create a Google Sheet to track your metrics; update monthly
          • Avoid Vanity Metrics
          • Regarding features, ask “Do we need this now?”
          • Use Zapier to stitch together various web apps and services
          • Use Agile Methodology & Sprints to develop features
          • Find your passion; no energy will come without passion
            • Habits
            • Continually update content on your site, adjust your AdWords
            • Wake up at 6, check the calendar to plan the day
            • Check email, but don’t let it derail the day
            • Chunk the day; interviews from 10-3, client discussion after that, then more email
            • Avoid coffee to keep energy constant; avoid spikes
              • Try Audible.com Free for 30-Days

              Visit BusyCreatorBook.com for your free trial

              Get The Everything Store by Brad Stone as a free audiobook

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              • Download The Busy Creator Podcast, episode 45(MP3, 34:57, 17 MB)
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                The Busy Creator Podcast with Prescott Perez-FoxBy Prescott Perez-Fox & friends