The Busy Creator Podcast with Prescott Perez-Fox

The Busy Creator 48 w/guest Artist Eric Kass

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Eric Kass (@funnel_erickass) is a Commercial Artist who has built a distinct solo practice across identity, graphic design, packaging design, and more. His practice — Funnel, the Fine Commercial Art Practice of Eric Kass — works with startups and artisanal food companies on developing all aspects of their brand story.

Our conversation cover Eric’s definition of a commercial artist, how we works with clients, and his new side project. Catch up with Eric on his website, Funnel.tv

Show Notes & Links
  • Eric creates “heart-made craft brands”
  • His practices reaches across naming, identity, packaging, point of sales, and more
  • Graphic Design isn’t a great term; “graphic” is too specific, “design” is too broad
  • Commercial Artist is a better description → art for sale
  • Branding always appealed to Eric for its ability to craft a narrative, to appreciate details (typography, logo, etc.)
  • Practice, a term usually applied to Medicine or Law, can also be applied to design (or Yoga)
  • The name Funnel emerged from Eric’s experiences and observations, as well as a reflection of his design process
  • Printed Ephemera by John Noel Claude Lewis On Amazon
  • Ephemerotica.com — Curated Compendium of the Coveted / Authentic & Inspired Vintage Goods

    • “Every company is now a media company.” —Seth Godin ← Click to Tweet

    • Felix Sockwell, past podcast guest, has never used InDesign
    • David Blatner & Anne-Marie Concepción joined me for The InDesign Episode of The Podcast
    • Eric grew up on a farm where your work is pretty much overlapping with your “home” life
    •  Eric Kass on Twitter
    •  Eric Kass on Facebook
    •  Eric Kass on Instagram
    •  Eric Kass on Pinterest
    •  Eric Kass on linkedin
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        The Busy Creator Podcast with Prescott Perez-FoxBy Prescott Perez-Fox & friends