Laurie Rosenwald (@RosenWorld) is an artist, designer, illustrator, writer, and all-around creative spirit. Throughout her careers, she’s managed to fly under the radar of New York’s design and publishing industries and still be recognised for her distinct style and wit.
Our conversation focuses on her origins in the creative fields, her working style, and her new workshops. See some of Laurie’s work on her studio page, Rosenworld.com.
Show Notes & Links
Amazon refers to Laurie as a “professional nonconformist” Intergalactic Arms Dealer, Bill Doran, previous guest on The Busy Creator PodcastRosenworld, Laurie’s studio, which governs animation, design, illustration, and anything else“So I Fired The Shrink”, animation by RosenworldShouts and Murmurs, in The New YorkerLaurie splits her time with 20% dedicated to each painting, writing, illustration, design, & animation“The portfolio generation”The New York Times, The New Yorker, New York MagazineLaurie did the Target billboards in Times SquareThomson travel (UK)Bob Gill, founding member of PentagramForget All the Rules You Ever Learned About Graphic Design: Including the Ones in This Book by Bob Gill on AmazonRISDFiorucci, cool jeans from the late 70sLunch at the UN by Bob GillEmail is, frankly, a disadvantage.Email replacement software — could be anything that gets folks to stop emailingLaurie’s name came up on a previous podcast episode with Felix SockwellLaurie never had a normal jobAt The New York Times Magazine, Laurie was “like a mascot”Antonio Lopez, the fashion illustratorJean Paul GaultierJessica LangeCoffee Shop in Union SquareVogue ItaliaCondé Nast, on and off, but never on a masthead“I would do a whole bunch of layouts and then leave” ← Click to TweetGQMademoiselle MagazinePaul RandAlexey BrodovitchZeitgestPurple + Teal, a definitive colour scheme of the early 90sFree electrons“I like to do the work itself … everything else, I have avoided.” ← Click to Tweet“My days are spent making stuff. Sometimes I get paid for it; sometimes I don’t” ← Click to TweetNew York Notebook by Laurie Rosenwald on AmazonChronicle books, San FranciscoAnd to Name But Just a Few, Red, Yellow, Green, Blue by Laurie Rosenwald on AmazonBarnes & Noble“Creating a book is organic. It happens because it has to happen.” ← Click to TweetBloomsburyAll The Wrong People Have Self-Esteem by Laurie Rosenwald on Amazon“Everything is middle school.” ← Click to TweetAbramsHow to Make Mistakes on Purpose, forthcoming book based on Laurie’s workshopsPost-It Notes, Penicillin, Viagra … all created by accident* Adam Harrison Levy, Producer/writer for the BBC and [previous podcast guest] Parsons, Pratt, NYU, CalArts, RISD, MICA — design schools in the USCamberwell — art & design school in LondonJennifer, and extremely popular name in the 20th centuryAIGA, Art Directors Club, Google, Starbucks — places where Laurie has conducted workshopsErik Spiekermann, type designer in BerlinLaurie can’t type. She “hunts and pecks and suffers.”Marian Obando, up-and-coming designer and Laurie’s assistantLaurie Rosenwald is on Facebook, as a brand and also as a personAmy Porterfield is an expert in Facebook marketing and fbinfluence is her course EncausticChallenge for the new year: make money“Have your cake and eat it too … and then have more cake.” ← Click to TweetTools
Squeeze BottleAdobe PhotoshopAdobe IllustratorFreedcamp (now with Kanban view)Mod Podge, brand of glue Techniques
Use email to flirtGo on instinct (if your instincts are good)Write down ideas and save them for laterMake something first, and find a place for it laterDon’t start with a blank page: Make a blob or somethingMake your own pigments, paint, and gessoDraw with a squeeze bottlePhotograph collages at various stages to add a digital componentUse Photoshop & Illustrator in the most “baby” wayRent out your apartment when you’re traveling!Habits
Floss and use toothpicks (or those bristles things)Wake up early and enjoy being homeRide a bike whenever possible Retreat to a secret place, perhaps a library, for writingWrite or paint to fill time between client projectsNever sketchTry Audible.com Free for 30-Days
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