This is part 2 in our series on Marketing, featuring Lori Blatt!  In this episode, we discuss -

• What is the buyer's journey and how it’s been unequivocally disrupted 
• What’s the PIVOT?
• Knowing who your audience is/creating an Ideal Client Avatar (ICA)
• The key step often left to chance 
• How mapping can give insight & help the entire company own their role in the relationship
• Breaking down the segments
  • Awareness
  • Explore
  • Engage
  • Service
  • Loyalty
• The journey AFTER the sale – Joey Coleman / Never Lose a Customer Again

The buyer’s journey while linear when depicted graphically is a dynamic rolling wave of touches

• It’s not a one size fits all – understand where your audience is and meet them there
• Understand their pain points – LISTEN
• Involve your entire team fro the front desk to the shipping department 
• Find ways to nurture the relationship after the sale and create a client for life

Lori generously provides us more valuable content that you can start acting on NOW.

Visit our podcast website: www.leaderlivinglife.com
Subscribe to our YouTube Channel: https://bit.ly/lllyt2020

You can reach out to Lori using the following -
[email protected]
linkedin.com/in/loriblatt

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