No matter how you call it - "Buyer's Journey" or "Customer Journey" or anything else, the idea is still the same - a prospect goes through some sort of problem, figures out what the problem is, looks into the people/companies that may solve that problem, thinks about working with that company/person, signs up, and then hopefully becomes a brand ambassador or referral source for the company.

But, how do you move that prospect along and what is the job of sales and marketing as it relates to moving the buyer along the Buyer's Journey?

Listen in as Jennifer, Daniel, and Patricia discuss the Buyer's Journey and what the sales & marketing roles are in that equation.