In this episode of the Healthtech Marketing Podcast, you will hear from an experienced healthcare IT buyer, Melanie Turner AVP, Health System Information Services, UAB Medicine Enterprise. For anyone selling to healthcare systems IT departments, this is an opportunity to learn what it feels like to be sold and marketed to and most importantly how to build trust. It will also shed light into the inner workings of a large healthcare organization's buying process.

Melanie is an RN who has worked both as a clinician and in an operational role in IT and other parts of the healthcare system. In addition to providing IT Services, Melanie's department of close to 400 people, also develops and purchases applications.

In this episode you will learn:

- How this large IT departments functions

- How they are using FHIR

- How the technology purchasing process has changed

- How they prioritize and fund projects

- Melanie's sources of trust when evaluating solutions

- How vendors build trust with Melanie and pet peeves about vendors who get it wrong