Steve McKee, author of Power Branding, and Jeff discuss how branding is more about what your customer thinks of your brand than what you think of as your brand. Could it be that as a sales professional, you’ve forgotten the core of your company? It makes all the difference in how your customer perceives your organization.
Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com  Visit www.JeffShore.com to download free sales tools & resources.

#052: The Buyer’s View of a Brand with Steve McKee

Your customer needs a hero. Will you answer the call?

The Buyer's Mind with Jeff Shore is a B2C sales training podcast dedicated to helping you increase your sales numbers by understanding your customers in a deeper way. Whether you’re buying a magazine, a mobile phone, a new car or a new home, we all go through surprisingly similar thought patterns during a purchase cycle. Jeff’s podcast is about the psychology behind those thought patterns—the obvious and subtle considerations that lead someone to buy (or often not buy) a product. What sets Jeff apart from other sales trainers in his field is a continued focus on the experience of the the buyer, not the seller. 

In addition to his weekly podcast, Jeff Shore is a highly sought-after sales expert, speaker, author and entrepreneur. He is the CEO and founder of Shore Consulting which offers a variety of B2C sales training events throughout the United States. His sales training programs teach sales professionals to abandon scripted sales presentations, obnoxious closing lines and other antiquated “used car salesman” techniques in order to make meaningful, emotion-centered connections with their customers. These sales strategies have proven incredibly successful: last year alone, Jeff’s residential real estate sales training clients sold over $25 billion in residential real estate.

Are you are a sales manager or executive looking for ways to increase profits and grow your company by updating outdated sales techniques and increasing the leadership and decision making skills of your staff? Are you a front line sales professional simply looking to master the art of persuasion? The Buyer’s Mind was designed for you. Learn more. Earn more. Enjoy your life more!

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Are you trying to be all things to all people?  Maybe, as a sales professional, what you should be concentrating on teaching our customers - how to receive better service.  What does that mean? Find out in today’s episode. ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com or give us a call at (844) 547-4673 Extension 1.    Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity  =====================================

#189: Better Sales Service with Jeff Shore

What’s keeping you from asking for the sale?  Could it be your own fear?  How do you conquer your fear and push past your internal survival instincts to help your customer?  Jeff has the answers in this week’s Buyer’s Mind! ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com or give us a call at (844) 547-4673 Extension 1.    Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity  =====================================

#188: Conquer Sales Fears with Jeff Shore

Ronda Conger, author of Better Human, sits with Jeff to talk about the importance of being your best self, not only as a sales professional but in every aspect of your life. Your mindset determines your success. As a salesperson, you have to eat a diet of positivity because you’re going to get a lot of “No” before you get a “Yes.”  Ronda shares how you can feed that positive side of you. ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com or give us a call at (844) 547-4673 Extension 1.    Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity  =====================================

#187: Becoming a Better Human with Ronda Conger

We often categorize sales energy into high energy and low energy but that doesn’t really describe sales energy.  Some salespeople are very laid back and are incredibly successful. No one would describe them as “high energy.”  When we think about energy in sales maybe we need to rethink what it means to have energy in sales and then ask the question - how can we be our best energy selves? ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com or give us a call at (844) 547-4673 Extension 1.    Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity  =====================================

#186: The Best Energy Sales Professional with Jeff Shore

John Hall, author of Top of Mind and co-founder of Calendar.com, shares with Jeff about the importance of influence in sales and marketing. Marketing and Sales need to be working with each other to make both sides successful.  Salespeople are listeners who are finding the pain points of customers and seeking to meet their needs.  When that information gets shared with the marketing department, they can improve their outreach and help bring in more customers. ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com or give us a call at (844) 547-4673 Extension 1.    Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity  =====================================

#052: The Buyer’s View of a Brand with Steve McKee

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