What makes people share content, and how can sharing drive media – and profit?

To mark the much anticipated arrival of BuzzFeed in Australia, the Walkleys hosted a special Storyology satellite event on the art and science of sharing.

The event began with a keynote address by vice president of Buzzfeed, Scott Lamb…. Followed by a Q&A with the host of Media Watch Paul Barry and a panel discussion with news.com.au’s Melissa Hoyer, Ninemsn’s Hal Crawford, and the Guardian Australia’s Katharine Viner.