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A patent application filed by Ford in February 2024 describes a system that monitors passenger dialogue, parses conversations for keywords indicating destinations, and uses what it hears to time and customize advertisements. A second patent reads occupants' lips. The cabin has become an instrument.
By echoesfromtheedgeA patent application filed by Ford in February 2024 describes a system that monitors passenger dialogue, parses conversations for keywords indicating destinations, and uses what it hears to time and customize advertisements. A second patent reads occupants' lips. The cabin has become an instrument.