Dive into the world of creativity and innovation with Mark Terry, founder of London-based creative B2B agency NEO and a fractional creative director with over 20 years of experience. In this episode, Mark shares his journey from music and art school to becoming a driving force behind Mintel's transformation into a business super brand. Discover why Mark believes creativity is undervalued in business and how diversity of thought can be a game-changer in the boardroom. Mark also dives into the fascinating world of AI in creativity, offering insights into its potential and limitations. As a business leader, creative professional, or simply curious about the power of imagination, this episode is packed with invaluable wisdom and inspiration to fuel your own creative journey.