<p>This issue introduces a different lens: individual buyer journeys are unpredictable, but aggregate patterns are not. The mistake we’ve been making is trying to control sequence instead of designing for reality.</p>

This issue introduces a different lens: individual buyer journeys are unpredictable, but aggregate patterns are not. The mistake we’ve been making is trying to control sequence instead of designing for reality.

The Cage Door Is Open - Episode 2

<p>This isn’t a rant about bad marketers or lazy thinking. It’s an explanation of how modern GTM got boxed in by software architecture, management ideology, and the need for clean reporting — until a 100-year-old mental model became mandatory instead of optional.</p>

Business

Marketing

This isn’t a rant about bad marketers or lazy thinking. It’s an explanation of how modern GTM got boxed in by software architecture, management ideology, and the need for clean reporting — until a 100-year-old mental model became mandatory instead of optional.

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The Cage Door Is Open - Episode 2

The Cage Door Is Open - Episode 2