This is the third installment of "The Cage Door Is Open," a five-part series on escaping the linear funnel and building AI-native GTM. In Part 1, I explained how SaaS-era technology tricked us into linear system design thinking. In Part 2, I introduced a chaos theory foundation for B2B marketing. Now I'm going to give you the framework itself.

This is the third installment of "The Cage Door Is Open," a five-part series on escaping the linear funnel and building AI-native GTM. In Part 1, I explained how SaaS-era technology tricked us into linear system design thinking. In Part 2, I introduced a chaos theory foundation for B2B marketing. Now I'm going to give you the framework itself.

This is the third installment of "The Cage Door Is Open," a five-part series on escaping the linear funnel and building AI-native GTM. In Part 1, I explained how SaaS-era technology tricked us into linear system design thinking. In Part 2, I introduced a chaos theory foundation for B2B marketing. Now I'm going to give you the framework itself.

The Cage Door Is Open - Episode 3

This isn’t a rant about bad marketers or lazy thinking. It’s an explanation of how modern GTM got boxed in by software architecture, management ideology, and the need for clean reporting — until a 100-year-old mental model became mandatory instead of optional.

Business

Marketing

This isn’t a rant about bad marketers or lazy thinking. It’s an explanation of how modern GTM got boxed in by software architecture, management ideology, and the need for clean reporting — until a 100-year-old mental model became mandatory instead of optional.

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The Cage Door Is Open - Episode 3

The Cage Door Is Open - Episode 3