I am excited to be joined by Carl Dixon, CEO of RescueStat, for our first episode of the Buyer's Wisdom Podcast. The insights we discuss are aligned with the first Chapter of my book, "The Buyer’s Way," entitled The Call to Adventure. GTM teams have to be effective at calling Buyers to change from what they’re doing to something different – ideally something that requires them to buy something from us. The best calls to adventure require us to understand who our Buyers are so we can build meaningful, relevant connections that will compel action. Carl’s team employs a buyer-focused GTM strategy, and I thought our audience might benefit from hearing how he has implemented it, and why. We hope you enjoy.