Sales Reframed

The CALM Framework: How To Handle Objections And Win Commitment


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Objections show up everywhere. In investor pitches, enterprise deals, retail partnerships, hiring conversations – any moment where commitment is on the line.

Objections often aren’t the moment a deal dies. They’re opportunities to reframe, negotiate, and collaboratively move toward real commitment. In many cases, they’re the moment the conversation actually gets interesting.

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Sales ReframedBy Ivey Executive Education