The candle should have died in 1879 when Edison lit the world. It didn't — and the reason why is one of the most overlooked strategy lessons in business history. In this episode, we trace how a simple stick of wax outlasted gas lamps, kerosene, and electricity by doing something most disrupted businesses never think to do: it stopped competing and started meaning something. From birthday cakes to Diwali to a ₹8,000 luxury candle that sells out every season — this is what product immortality actually looks like.