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Mark Shoberg and his firm Capital Creek Partners have a very important job. They're trusted with allocating assets on behalf of high-net-worth individuals (or HNWIs), requiring them to be experts on portfolio risk, liquidity constraints, and the best managers and co-investors to work alongside as they responsibly handle and expand family wealth. Ultimately, they deal carefully with the billions of dollars of others.
So what kind of thinking do you need to allocate for HNWIs successfully? How does dealing with this type of endowment differ from that of universities and the like? And what does an expert investor/allocator think of the market today?
Let's find out.
Mark Shoberg is a partner and Chief Investment Officer at Capital Creek Partners, a multi-family office with locations in Austin, Houston, San Antonio, and Denver. He joined Affinity, the AI-first private capital CRM, to talk through how he thinks about portfolio construction, manager selection, and where he's finding opportunities today.
Inside this conversation:
— Mark walks through a typical week running investment committee and client asset allocation at a multi-family office, then explains why $5 to $10 billion is the sweet spot for an endowment-style program.
— He digs into how Capital Creek hedges against inflation and long-term debasement, what signals separate an emerging manager built to outperform from one that isn't, and the real pros and cons of anchoring a new fund.
— He covers the biggest mistakes family offices make copying the Yale or Stanford endowment model, then moves into a lightning round on venture versus private equity, solo GPs versus team-led funds, and whether real estate still works as an inflation hedge.
— He closes with the two biggest lessons from 20 years of investing.
If you work at a multi-family office, or are just interested in the world of allocating for HNWIs, this one's worth your time.
The Cap Table is a podcast by Affinity talking through the big questions defining private capital.
🔗 Affinity: https://www.affinity.co/
🔗 Capital Creek Partners: https://www.capitalcreek.com/
🔗 Follow Capital Creek Partners: https://www.linkedin.com/company/capital-creek-partners/home/
🔗 Connect with Mark Shoberg: https://www.linkedin.com/in/mark-shoberg/
Follow Affinity
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YouTube (product): @affinity_co
Instagram: @affinity.hq
LinkedIn: https://www.linkedin.com/company/project-affinity/
Disclaimer: The information in this podcast is informational in nature and does not take into consideration your personal circumstances. Therefore it is not intended to be a substitute for specific individualized financial, legal, or tax advice. To determine which strategy or investment may be suitable to you, consult the appropriate qualified professional before making any final decision.
A physicist-turned-VC on why uranium might be scarcer than Nvidia chips, why quantum computing is "a religious war," and the $5 billion mistake he's watching AI investors make.
James Hardiman is a General Partner at DCVC (Data Collective), a deep tech venture capital firm that's backed companies across AI, quantum computing, robotics, and applied science since 2010. A physicist by training with a stint at Blackstone before joining DCVC, James joined Affinity to walk through some of the biggest questions in deep tech investing today.
Inside this conversation:
— James traces his path from engineering physics at Berkeley through Blackstone to General Partner at DCVC, then digs into whether "atoms" (hardware, energy, biology) are finally outperforming "bits" (software) for venture returns.
— He makes the case for uranium over Nvidia chips as the scarcer resource for AI by 2030, breaks down DCVC's bet on Quantum Motion and silicon-based qubits, and explains how Noetik's AI is turning biotech into something closer to a predictable licensing business.
— James also compares the private equity and venture capital mindsets, describes the one reference check he values most when evaluating a founder, and closes with a lightning round covering the Series A crunch, remote work for hardware companies, and the biggest mistake he sees GPs making in AI right now.
If you invest in deep tech, or want to see where smart money is placing its bets, this one's worth your time.
The Cap Table is a podcast by Affinity.
🔗 Affinity: https://buff.ly/11jDF7y
🔗 DCVC: https://www.dcvc.com/
🔗 Follow DCVC: https://www.linkedin.com/company/data-collective/
🔗 Connect with James Hardiman: https://www.linkedin.com/in/hardimanjames/
Follow Affinity
YouTube: @affinity_presents
YouTube (product): @affinity_co
Instagram: @affinity.hq
LinkedIn: https://www.linkedin.com/company/project-affinity/
What does working in platform at an AI-focused venture capital firm actually mean? The simple answer: Portfolio support and growth. But for Melissa Montan and Madeline Pope, VP and Senior Associate of Platform & Marketing at March Capital respectively, it means owning a brand, its relationships, and its durability at the speed of AI advancement itself.
In this episode of The Cap Table, Melissa and Madeline join Affinity to talk through what "platform" actually means at a VC firm in 2026 and why it's become one of a firm’s biggest differentiators.
Inside this conversation
— Melissa and Madeline walk through their paths into venture platform work and March Capital's focus on frontier technology companies at the leading edge of the AI revolution. What does a roughly $1.65 billion, 30-company portfolio look like day to day?
— They get into how the firm cuts through the noise of VC-led content with authenticity over hot takes, and how tools like Claude, Claude Cowork, and the Affinity MCP have changed their daily workflow.
— They discuss the Montgomery Summit, March Capital's flagship event, and its long-tail ROI, including a story of how a 2005 pitch from a then-lesser-known founder turned into a $66 million investment in CrowdStrike that returned roughly 75x.
— They cover March's team-based investment philosophy, how they build LP trust through transparency, and why they track OKRs instead of vanity metrics.
— Finally, they close with a lightning round on events versus newsletters, LinkedIn versus X, and whether AI-generated content is a time-saver or a brand killer.
If you work in venture platform, marketing, or LP relations, or are just interested in the venture capital space, this one's worth your time.
The Cap Table is a podcast by Affinity.
🔗 Affinity: https://buff.ly/11jDF7y
🔗 March Capital: https://www.marchcp.com/
🔗 Follow March Capital: https://www.linkedin.com/company/march-capital-partners/
🔗 Follow Melissa: https://www.linkedin.com/in/melissamontan/
🔗 Follow Madeline: https://www.linkedin.com/in/mp-madeline-pope/
Follow Affinity on YouTube: @affinity_presents
YouTube (product): @affinity_co
Instagram: @affinity.hq
LinkedIn: https://www.linkedin.com/company/project-affinity/
Is the AI deal market a repeat of 2021—or is this time actually different?
Jason Saltzman runs insights at CB Insights, where he turns data on millions of private companies into a read on where the market is really going. In this pilot episode of The Cap Table, Sam Andersen, partner at Element Ventures, brings him on to answer the questions nobody has clean answers to.
They dive into the K-shaped venture economy, why private companies now collectively outvalue every top IPO in history, what specifically broke in 2021, and why 53% of unicorns from that era are already worse off. They also discuss behavioral data from Affinity pulled from hundreds of private equity companies over the last two years. It turns out, the most efficient firms scaled email outreach 12x while the least efficient sent 5x more emails and got fewer results.
The data proves it: Relationships beat volume every time, upholding a near-universal truth in private capital.
Finally, they close on this: Does the 2026 AI vintage end up looking like 2021? Both say no. The reasoning is worth hearing.
The Cap Table is a podcast by Affinity.
🔗 Affinity: https://www.affinity.co
🔗 CB Insights: https://www.cbinsights.com
Connect with Jason: https://www.linkedin.com/in/jason-salt
Connect with Sam: https://www.linkedin.com/in/samander/
Follow Affinity YouTube: @affinity_presents
YouTube (product): @affinity_co
LinkedIn: https://www.linkedin.com/company/project-affinity/
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