The clothing is "Merch with a Message", with an aim to get people physically active and starting conversations around mental wellbeing. They create fun, thought provoking military themed products that reframes perceptions and breaks down stigmas.

Ambassadors of the shorter shorts, their branding, quality, message and styling are on point.

In this episode, Founder Danny talks warts and all about the risks and struggles with business, as well as touching on his own challenges with mental health.

Its raw, its honest, its inspiring.

Enjoy.