In this episode of This Week in Carbon, host Rene Velasquez sits down with Renat Heuberger and Steve Zwick to discuss their new book, The Carbon Paradox, and its unique approach to unraveling the complexities of carbon markets. Recorded ahead of New York Climate Week 2025, this conversation delves into the power of storytelling to make the nuanced challenges of climate finance accessible and engaging.Key Highlights:• The genesis of Carbon Paradoxes, sparked by Renat’s reflections in Bali amidst 2023’s carbon market controversies.• How the book’s fictional narrative brings to life 25 paradoxes, from ethical dilemmas to control tensions, making complex concepts resonate emotionally.• The collaborative writing process, where characters took on lives of their own, guiding the authors to an authentic and impactful story.• Upcoming book launches at the Brooklyn Book Festival (September 21, 2025) and a “Cocktails and Carbon” event in Manhattan (September 22, 2025), plus university talks at Columbia and Johns Hopkins.Topics Discussed:• The importance of storytelling in bridging the gap between technical carbon market debates and public understanding.• The control paradox: balancing governance and autonomy in carbon projects, and why it’s a universal challenge in climate finance.• Addressing the “Groundhog Day” cycle of recurring controversies by openly confronting paradoxes and fostering constructive dialogue.• Inspiring the next generation of climate leaders through relatable characters and a hopeful vision for scaling carbon markets.Join us for an insightful discussion on how Carbon Paradoxes aims to break the cycle of criticism, engage a broader audience, and spark a rebirth of the carbon market dream. Perfect for anyone interested in climate solutions, storytelling, or the future of sustainable finance! Amazon link for those interested in purchasing the book:https://www.amazon.com/Carbon-Paradox-Renat-Heuberger/dp/1637777507/ref=sr_1_1?crid=4PVT6T2THI50&dib=eyJ2IjoiMSJ9.vWXYbnAfKTU0r-yGOhe6DNRbEDz6OhBXKdCrfqGCYmdDISuk6Amc6lWm5_Hp6nzHEJKcZLJy1G3kAyAnOh8rqlHptwdDxh4DhBrA25EgzlZsoEJhkTm3Ve_AZSRZ7bXUCkdzG4vXBUN59G3WpUF2flG3VNELogt0suqsfFq4B4xcWQkfSQUCet9ebGVLbxvwtOJ2F9quE7NFmVteYHawxwttad5JrG13j4CdU7NqYwY.KXs0uvRJiTUqj3RoWy_W31QoBTdh3f-ccMMs2nT_b0c&dib_tag=se&keywords=carbon+paradoxes&qid=1758221490&sprefix=carbon+paradoxes%2Caps%2C319&sr=8-1 More information on the upcoming launches can be found below:https://carbonparadox.org/book/events/