03.12.2017 - By Chris Syme and Becca Syme
In this episode Chris explains the three cardinal rules of book promotions that will help insure every promotion you run hits the mark. Show Notes & Links: -The Three Cardinal Rules of Book Promotions (ignore them at your own peril): When choosing a book promotion always consider value before cost. If you copy what another author does, you may not get the same results. You can get success with a free book promotion but sometimes you have to spend money to make money. -Before you set out to copy another author's promotion always compare these two sets of data markers: Basic data markers of comparison: Audience potential reach Social media engagement rates Other author's platform level Data markers of the promotion you want to copy: Genre Goal of the promotion Budget Links: Examples of good data driven marketing solution books: Chris Fox's Six Figure Author and Launch to Market The Prosperous Writer's Guide to Making More Money by Honoree Corder and Brian Meeks -Chris' closed Facebook group, SMART Marketing for Authors -Chris' premium online course, Mastering Online Book Marketing for Authors -Book Promotion Value Matrix and Data Markers on cksyme.com -Podcast episode 30: Author Platform Levels -Podcast episode 37: Roni Loren on Building Loyal Fan Groups -Link to comment on question of the week: