In this episode we speak to online reputation management guru, Kent Campbell from San Francisco, US.

Kent Campbell is the Chief Strategist for Reputation X, an online reputation management firm that helps individuals, celebrities, and companies improve everything about their online profiles.

This often involves editing Wikipedia, improving star-ratings, and amplifying positive online content while suppressing anything negative. In the end he helps people choose one person or brand over another by engineering the lens through which most people see the world today - search engines.