In this episode, best-selling author and epic storyteller, Jon Gordon paints the perfect picture in how to properly create a start up from the ground up. Jon's book The Carpenter highlights many success stories and business strategies for the entrepreneur looking to outlast others alike. Jon presents a strong main idea that you shouldn't focus on building your business, you should focus on using your business to love, serve and care and with that mentality your business will grow exponentially.About Jon Gordon:“I am a writer and a speaker who has written a number of books notably The Energy Bus. Most importantly I’m a husband and a dad to two children who are now 16 and 14. I also work with a lot of professional sports teams, college teams, companies, school districts and I am really passionate about developing positive leaders, organizations and teams.It all started with a Carpenter that came to my house for some work. It was during the recession and I asked him how business was with the expectation that it probably wasn’t doing so well. It was his response that took me by surprise. He had been busier than ever. Average Carpenters weren’t doing well, but the great ones, the ones who stood out in the market place, they were thriving! He cared about his work and cared about his clients and I realized that the greatest success strategies of all are to love, serve and care. Those who care more, do more. So the idea of caring more and the idea of how to stand out more in your work was the inspiration behind writing this book.” – Jon GordonFor a detailed summary of The Carpenter according to Jon Gordon CLICK HERERelated Books:All In Startup by Diana KanderThe Happiness of Pursuit by Chris GuillebeauThe Experiment by R. Michael AndersonFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.Category Tags: business stories, success strategies, the energy bus, recession, great customer service