In this episode of the Cart Barn podcast, hosts Chris Lemley and Gregg Dewalt welcome Gene Hallman, the president of the Eventive Sports and tournament director of the Regions Tradition. Gene shares his journey from being a sports agent to running one of the premier golf tournaments on the Champions Tour. The conversation delves into the evolution of the Regions Tradition, its community impact, and the innovations that keep the event fresh and engaging. Gene reflects on memorable moments with golf legends, the importance of player experience, and the significant charitable contributions made through the tournament. The discussion also touches on the changing landscape of media coverage in sports and Gene's future plans as he approaches retirement.