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The CartHook Show #11: Scott Nixon, Wizard of Paid Acquisition
We all know how I think about software. I’m always saying that the more you focus on the software the less you focus on the customer, but my guest today brings some interesting points to the table that might change my mind – at least when it comes to re-targeting. Taking advantage of software like Perfect Audience or Facebook Re-Targeting Software can really bring about some positive growth. Scott Nixon, web-developer turned entrepreneur, has had success with many different small e-commerce businesses over the years, including Happy Herbivore and Meal Mentors. On today’s podcast he talks about how he made a few simple re-targeting changes to the way he sells his product.
Re-targeting your customers goes beyond regular advertising. Posting ads across social media and your web page will work for a certain percentage of customers, but when you have the repeat lookers who never buy, you need to find a way to re-target your brand that better suits their needs. They aren’t going to click on your ad when they already know it isn’t want they’re looking for. So how do you catch their attention? When I asked Scott about his re-targeting plans, he said, “I learned so much about branding and so much about behavior… that conversions happening without the click are more important than the click.” So you need to find a way to re-target your products and remind your customers that you have exactly what they’re looking for.
Scott says the best thing you can do to re-target your sales is to get started right away! Start small, focus on a few key products, and then move forward in such a way that lets you set it and forget it. Because re-targeting doesn’t cost a lot of energy, nor will it blow your business out of the water, but when combined with your existing advertising and marketing plans, it can round out your sales percentages by bringing back all those customers that have trouble committing to a purchase. Listen in today to find out:
Scott offers up more points in his book Return, which is available for purchase at LINK or you can talk with him directly on Twitter @citedalgrad or online at www.citadelgrad.co
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By Jordan GalWe all know how I think about software. I’m always saying that the more you focus on the software the less you focus on the customer, but my guest today brings some interesting points to the table that might change my mind – at least when it comes to re-targeting. Taking advantage of software like Perfect Audience or Facebook Re-Targeting Software can really bring about some positive growth. Scott Nixon, web-developer turned entrepreneur, has had success with many different small e-commerce businesses over the years, including Happy Herbivore and Meal Mentors. On today’s podcast he talks about how he made a few simple re-targeting changes to the way he sells his product.
Re-targeting your customers goes beyond regular advertising. Posting ads across social media and your web page will work for a certain percentage of customers, but when you have the repeat lookers who never buy, you need to find a way to re-target your brand that better suits their needs. They aren’t going to click on your ad when they already know it isn’t want they’re looking for. So how do you catch their attention? When I asked Scott about his re-targeting plans, he said, “I learned so much about branding and so much about behavior… that conversions happening without the click are more important than the click.” So you need to find a way to re-target your products and remind your customers that you have exactly what they’re looking for.
Scott says the best thing you can do to re-target your sales is to get started right away! Start small, focus on a few key products, and then move forward in such a way that lets you set it and forget it. Because re-targeting doesn’t cost a lot of energy, nor will it blow your business out of the water, but when combined with your existing advertising and marketing plans, it can round out your sales percentages by bringing back all those customers that have trouble committing to a purchase. Listen in today to find out:
Scott offers up more points in his book Return, which is available for purchase at LINK or you can talk with him directly on Twitter @citedalgrad or online at www.citadelgrad.co