On today’s podcast, our actionable insights come from John McIntyre, the email marketing expert and genius behind ReEngager.com. John created his website to help e-commerce and online businesses take advantage of one of the most lucrative media outlets today – email. “Almost everyone underestimates the power of email,” he says, and it’s true. Real money is made on the lifetime value of your clients, and email is the surefire way to reach out to them and stay in touch in order to build that lifetime relationship.

We all know email exists – we all use it too – but a lot of people don’t know how to use email marketing in the right way. Email is HUGE, and you can reach out to a lot of people all at once in a myriad of ways. John talks about the more valuable techniques you can use to establish relationships with your customers today without being overwhelmed by everything else. His main focus is building awareness and nurturing customers through email, and the tips he offers up on this podcast include:

ReEngager.com is up and running, so check it out if you need some extra help with your email campaign. Got a question? Email john directly at [email protected] or send him a tweet @reengager