The use of mobile devices is growing at an incredible rate and that trend is something companies of all sizes need to be prepared to address.   My guest today is Jonathan Stark, a mobile strategy consultant who helps consumer brands make the leap into the post-PC world that their customers are already living in.  

Jonathan explains that a few years ago it was hard to convince people that they needed to move into mobile to better serve their customers.  Recently big companies began to realize they better do something or they would be in trouble.  Traffic coming in from mobile devices is greater than 50 percent.  The desktop has plateaued and mobile is the new platform.  

We talk about something called a mobile retrofit.  It’s basically a band-aid that provides a drastically improved mobile experience by doing a few things.  Jonathan explains what those things are that can make your site more mobile friendly now.

Jonathan talks about how to prepare for changes, which is a bit difficult because the changes are happening very quickly.  He thinks it’s best to be as flexible as you can in all your decisions so you’re prepared for these fast changes.  It’s projected that by 2020 there will be 4 billion smartphones in use globally.  As mobile traffic is increasing at an amazing rate, he says you need to be prepared for that or you’ll be left behind.  Jonathan says bigger companies often look at their peers to see what they’re doing, but it’s the upstarts that are going to dominate them.

Learn more about what Jonathan does and read addtional mobile strategy insights on his website, jonathanstark.com