The Carthook Show

The CartHook Show #20: Optimizing Facebook Advertising with Aaron Zakowski

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Today I have Aaron Zakowski with me, a facebook marketing expert who runs Zammo Digital Marketing. Today we’re going to talk about Facebook ads, what’s going on in the marketplace now, what’s new, and how to take advantage of Facebook advertising and retargeting.

Facebook ads have grown exponentially in the last few years. The opportunities with retargeting and the advanced new facebook pixel that’s been rolled out are tremendous. There are ways to build relationships with visitor and customers with lookalike audiences, and more.

On today’s podcast we’ll cover:

  • The new Facebook Pixel, what the updates are and how they can help your business
  • Different types of audiences on Facebook that you can prospect and how to identify the right audiences for your business, “Lookalike Audiences” and “Custom Audiences”
  • Aaron’s “Evergreen Sequence to Retargeting Funnel” retargeting strategies
  • Creating, testing and using an ad mix

    • We hope you found this podcast informative. To learn more about Facebook ads, check out Aaron’s website at http://aaronzakowski.com. To contact Aaron, you can email him at [email protected] or send him a message on Twitter to @aaronzakowski.

    You can find this episode and all the others at Carthook.com/podcast.

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    The Carthook ShowBy Jordan Gal