Kai Davis of doubleyouraudience.com is an outreach consultant.  He helps ecommerce stores, product creators and experts build an audience, increase traffic and increase sales.  Kai helps owners manage their most valuable relationships so that they can focus on growing their business.  Kai joins me today to discuss how his steps for outreach help ecommerce businesses thrive.

Kai explains that outreach involves building ongoing relationships with your target audience often through the use of bloggers and other initiatives that drive traffic to your site.  Kai gives us a case study where he was able to triple the amount of traffic to a women's apparel company.   The strategy he used involved outreach.  He described in greater detail the steps involved in outreach that you can apply to your ecommerce store or product:

How to find the bloggers who reach your audience  

Developing relationships with those bloggers so their content drives traffic to you

How to use unique discount codes, raffles and contests through your targeted bloggers

The extremely important role of building an email list

How to manage an email list in more effective ways

Kai has a saying that SEO is dead, outreach is where you need to be focusing. He says there are no hidden secrets when it comes to SEO.  Outreach is about building traffic and that will lead to links.  .  

Check out doubleyouraudience.com/l/cart-hook/ for a special offer Kai has put together just for CartHook listeners where you’ll get his content promotion checklist and a 60 minutes Q&A video about the outreach process.  If you have any questions for Kai, drop it off for him at doubleyouraudience.com/ask .  To receive Kai’s weekly newsletter head here, doubleyouraudience.com/newsletter. It’s packed full of tips and tricks.