Today’s guest is Alex Harris of marketingoptimization.tv . A site offering ‘videocasts’ with topics about lead conversion, digital marketing and other related subjects. He started his career as a traditional designer in designing wall graffiti.  Alex says he practically grew up with a spray paint can in his hand. In 2000, he started out as a website designer as his first job after graduation and it involved directing traffic to a website.

He left a successful job in 2011, as the creative director behind the eDiet.com website for 11 years and hasn’t looked back since then. He is now a successful entrepreneur and president of Alex Designs with 15 plus years of experience doing eCommerce, SAAS and Direct Marketing for several huge companies as a paid consultant. The man has many accomplishments including publishing a book called Small Business Big Money Online.

In this episode we’re going to talk about

How to use Direct Marketing Direct Acquisition Tactics to make more money for your website designs because it now not hard to make a pretty website design but it's actually hard to convert.

What’s happening and what’s going on. Identify trends that are going to heat up for this year 2015.

Building a brand, why it's different now compared to how it was done a few years ago. Why it's a lot easier to sell online nowadays and to know what’s going on in a customer’s mind.

Why selling on Amazon is a great way to advertise an item you are selling. The importance of selling not just a product but also a great customer experience.

Using the Tripwire Analogy but on the internet.

If I were to create a brand that attracts buyers, I’d apply the methods mentioned in here and I am extending this invitation everyone because it works.

If you enjoyed the show today, I’d appreciate a review on iTunes. Thanks!