Our guest today is Sid Bharath, he is a entrepreneur, marketing consultant, and writer. He is the marketing manager of the Lemonstand Blog. He also provides marketing consulting on a freelance basis and discusses Growth Hacking on his blog.

Ecommerce providers should care about content and customer relationship. You don’t have to spend a lot of money on advertising. It can be just as simple as creating a blog, or sharing on social media. Evergreen content (not marketing based) will continuously bring new traffic and visitors to your site and product.  Jordan thinks that the best place to start with content creation is tp look at the frequently asked questions.

Sid adds that content doesn’t have to be about the product, but a need or emotion that connects to the product.

Whenever you need to stand out from the competition, you should ask yourself who else uses my product? Examples Sid gives for this point are $1 Shave Club and Harry’s, both are the same services and products, but marketed to different demographics.

The work put into a site and shopping experience will only increase your sales and find you an audience. A beautiful website set up on a budget will get just as much traffic as an expensive site set up.

Sid says to consider if there is an audience with smaller niche sites and purchase your online ads with them. Examples he gives are OKCupid! He says these can cheaper than the bigger platforms like Google Ads or Facebook. Figure out where the audience is and how to reach them where they are, not just blindly buying advertising.

Before Crowdfunding stores created products and launched them and hoped it found a customer base. Now companies can create a product idea and ask their existing audience if it is a desired product. Crowdfunding has changed the face of ecommerce and manufacturing. It has become a safety net to prove to a company and potential partners that a product can and will sale.

Sid’s final point of this interview has to do with the type of technology shoppers are using now and how a company needs to be aware of all the devices and access points their audience uses. Mobile commerce has become a common form of shopping. Many companies don’t put the time into a nice mobile site and lose a part of their audience. So invest in a multi-device sales strategy.

To reach Sid you can visit his personal site www.siddharthbharath.com or you can follow him on Twitter.

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