Have you considered hiring a consulting and design firm lately? As a business owner, you can gain a lot of insight from a consulting firm. Most specifically, an outside perspective can improve your site and your sales by 2-3% per month. That’s what Nick of Draft is capable of, and on today’s podcast he talks about the radical improvements you can make to update your site and your sales.

Nick Disaboto is the founder of Draft Consulting Firm, a company that provides monthly A/B testing and on-going optimization for small businesses and their websites to increase traffic, returns, and sales.  “I plan out a lot of different design changes for your site, regardless of what industry you’re in,” he says. In fact, on his website, he makes it very clear that he is here to work with the small teams and businesses in any field that can benefit from a quantitative assessment of their design. Too often consulting firms focus on the large enterprises and big businesses that pull in upwards of $500,000 a month, leaving out the little guy who could still benefit from A/B testing.

“People are taking a more reasonable perspective,” Nick says of design testing. He discusses how you can prepare for costs, invest properly, and learn to trust you intuition over the numbers. He compares it to taking a stab in the dark with a flashlight. “You can never know if any decision is going to make a difference,” he says. “I continued to be shocked at what fails miserably.” But learning to recognize patterns and see where clients respond positively is part of what he does with the on-going optimization and what we talk about on the show.

If you’re looking to find a balance between software management and customer service, and find new ways to drive your sales through web design and social media, take a listen to the podcast and check out Nick’s site at www.draft.nu.