Thanks to her extensive background in CRM implementation, VIP Mortgage Director of Marketing Cheri Booth takes a strong position on mortgage marketing and believes the best results are obtained when marketing is administered at the corporate level. But don’t let that fool you, as VIP Mortgage’s use of SurefireCRM is anything but by-the-book. Join Booth and Top of Mind’s Ryan Minard as they demonstrate the wildly creative ways VIP Mortgage has used SurefireCRM to elevate the company’s marketing department from “zero to hero” in the eyes of its LOs.

Key takeaways:

• Learn why admin-driven marketing may be the best model for most mortgage companies
• Hear about fresh tactics for using SurefireCRM to get more leads, strengthen referral partner relationships and convert more leads to loans
• Explore creative internal uses for Power Messaging, like keeping employees connected, notifying LOs about new content and recruiting talent

Check out our case study: VIP Mortgage Wins Over LOs with SurefireCRM’s Administrator-Led Marketing Campaigns