The importance of a national brand remains a controversial topic, especially for community banks and credit unions. You might be shooting yourself in the foot to carry the same brand of product as a nearby institution, or you might be piggy-backing on momentum you couldn’t build otherwise. Craig Raughton, a Senior Vice President with Kasasa helps unpack the issue, based on a real-world case study in greater Nashville area. If you ever heard the term “coopetition” and wondered what it really means, this is the episode for you.

Resources:

The Kasasa Exchange

Follow Kasasa on Twitter

Craig’s book recommendations:

1. Love is the Killer App