The profitability that comes from doing the right thing for the environment is evident in the data; data that Carolina Leonhardt, Senior Manager of Environmental Responsibility at Clif Bar, relies on to make critical decisions at every step of their product journey. Joining her in this conversation is Patrick Flynn, Vice President of Sustainability at Salesforce.

In this episode, they outline the thinking behind strategies for improving the conversation with consumers - focusing on the need for clarity around what sustainability metrics actually matter. From material sourcing and supply chain logistics, to greenhouse gas emissions and B2B relationships, they cover the gamut on what details matter in environmental sustainability now.