"Forever chemicals" have been in headlines for years, but are people actually getting the information they need to protect themselves? In this episode, we sit down with Lyn van Swol, professor in the Department of Communication Arts at UW-Madison, and graduate researcher Rachel Hutchins, co-authors of a newly published study in the journal Risk Analysis. They analyzed the top 98 websites Americans visit when searching for PFAS information in drinking water.

We dig into why government and public health communicators tend to downplay severity and what messaging frames actually motivate people to act. Listen now!