One word that's key to an integrator's credibility (and as a result, profitability) is "competence." Defining that word (and putting it into practice) properly is critically important when you're building and maintaining a business in the universe of tech. This rollicking roundtable includes Peter Aylette from Archimedia and CEDIA staffers Samantha Ventura, David Meyer, Walt Zerbe, and Ed Wenck.

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