The Balanced Podcast

The CEO identity crisis nobody warns you about


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In this comeback episode, Stephanie Blain talks about the scariest thing she's done in eight years of business: stopping doing the thing she was actually good at. She walks through the decision to incorporate Starlight Financial Services Inc., what it actually looked like to hire a team and hand off her clients, the CEO identity crisis that followed, and what she's been building in the background.

 She also officially announces The Balanced Business Foundation — a free community for Canadian small business owners who want to understand their finances without the jargon, the overwhelm, or the four-hour webinar.

 In this episode:

Why Stephanie incorporated after eight years as a sole proprietor

The real emotional cost of handing off clients you've had for years

What the CEO identity crisis actually looks like day to day

The gap in financial education that led to building the BBF

What's inside the Balanced Business Foundation and why it's free

 Links mentioned:

The Balanced Business Foundation (free): https://balanced.starlightbookkeeping.com/bbf

Book a free 30-minute call with Stephanie: https://link.bookkeeper.net/widget/bookings/bkconsults-ecommerce-2a1298cf-f8b9-46b9-a2f6-53890f394f0c

 Get a personalized bookkeeping quote: quote.starlightbookkeeping.com

 Website: starlightbookkeeping.com

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The Balanced PodcastBy Steph Blain