In ancient times, the people of a city would construct a watch tower and put a sentinel or guard in it to observe the surrounding areas.  Similarly, the CEO should serve as a sentinel in the metaphoric watch tower of his or her company—keeping a pulse on the customers, employees, and overall operations of the business, but more importantly observing the landscape beyond the business.  In this episode, learn how clarifying the role of the CEO can lead to more intense focus on the future.  

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