Brokers & Agents: You don’t stay top-of-mind by “checking in” or sending recipe cards.

You stay top-of-mind by delivering real, personal, useful info—every month.

In this episode of The CEO1440 Show, I sat down with Raf Howery, CEO of Kukun, a platform that lets you:

• Stay connected with every client post-close
• Deliver hyper-personalized value every month (without lifting a finger)
• Become more than “just the LO”—you become the advisor

Here's what we break down:
✅ How Kukun helps you send 40,000+ valuable touches per year—automated
✅ Why their PICO Score is lightyears ahead of Zillow estimates
✅ How to use renovation data to create CMA-style email plays
✅ The text/email alerts that trigger real convos (and stop EPOs)
✅ How to use QR codes to capture leads at events, open houses & online
✅ A feature coming soon that could change the first-time buyer game

If you’ve ever asked, “How do I stay in front of my database in a way that actually matters?”—this is your episode.

Raf’s team built a tool that banks white-label… and now brokers like you can use it for less than $84.00 per month with the coupon code JOVC300X  @ https://mykukun.com/agent/payment-wall

Want scripts + tutorials on how to use this? Join the Mortgage Broker Builder community. Link in bio.

Here is a KuKun Video Demo.  https://www.tella.tv/video/kukun-home-manager-dashboard-b0nz

#CEO1440 #MortgageBrokerBuilder #ClientRetention #LoanOfficerLife #PostCloseMarketing #HomeValueTools #RealEstateTech #Kukun

Everyone’s cheering about the new Trigger Bill — but let’s be real… it doesn’t stop the big players from watching your clients.

While small brokers celebrate, Rocket, Mr. Cooper, and Chase are still inside the castle walls, tracking borrower behavior before most brokers even realize their client’s back in the market.

In this episode of The CEO1440 Show, Jeff Londres, Co-Founder of Stikkum breaks down how to fight back—using the same behavioral data that powers billion-dollar lenders.

We cover:

If you’re tired of being reactionary and ready to get ahead of your next deal—this one’s for you.

Want to see how Stikkum can protect your book? Book a demo (link in bio)   https://stikkum.io/brokerbuilder/ and get 50% off the setup fee.

#CEO1440 #MortgageBrokerBuilder #Stikkum #TriggerBill #MortgageTech #ClientRetention #LoanOfficerLife

Chris Smith — bestselling author of The Conversion Code, co-founder of Curaytor, and one of the top marketing minds in real estate — joins The CEO1440 Show to talk about how loan officers and agents can finally stop chasing leads and start building a brand that attracts them.

Chris has helped companies like dotloop (acquired by Zillow for $108M) and built Curaytor into an Inc. 500 SaaS powerhouse, growing it to eight figures in annual recurring revenue using the exact blueprint from The Conversion Code.

In this episode, we break down The Mortgage Conversion Code — what actually converts in 2025 — and why top producers are winning with content, systems, and brand, not cold calls and rate sheets.

Chris Smith — also known as Conversion Chris — is a bestselling author, digital marketing expert, and speaker.

Chris has spoken at NYU, HubSpot INBOUND, and events with Gary Vaynerchuk, and his book The Conversion Code is required reading in marketing courses at Johns Hopkins University.

Get the tools, scripts, and systems to scale your mortgage business with confidence.

Watch, listen, and learn from the top minds in mortgage and real estate:

#CEO1440 #ChrisSmith #ConversionCode #MortgageMarketing #MortgageBrokerBuilder #LoanOfficerLife #Curaytor #RealEstateMarketing #BrandOverLeads #MortgagePodcast

Brokers: You’re sitting on reverse mortgage gold and not even looking.

Every single day, 11,000 Americans turn 65. Almost none of them are being pitched reverse mortgages. That’s insane when you realize most of them own homes, are sitting on massive equity, and are looking for options to improve their lifestyle without adding another monthly payment.    

So why are brokers ignoring this? Because too many still believe reverses are:

In this episode of The CEO1440 Show, I sat down with Steve Wolf (aka The Reverse Mortgage Wingman) from V.I.P. Mortgage to blow up those myths and show you how this misunderstood loan could add $20K+ to your quarterly income with just a few conversations.

Here’s what we cover inside:

Steve has 50 years of mortgage experience, 20+ focused solely on reverse, and he’s still taking calls on Saturdays. This isn’t theory—this is a roadmap for adding high-margin deals to your pipeline while everyone else is chasing refis and rate shoppers.

If you’re serious about standing out in a crowded market, creating new income streams, and serving a massively underserved population, this episode is your playbook.

Connect with Steve:

LinkedIn https://www.linkedin.com/in/steve-wolf-1735a9161/

Phone 520-975-1900

Got questions about growing your business?

#CEO1440 #MortgageBrokerBuilder #ReverseMortgage #LoanOfficerLife #MortgageNiche #VIPMortgage #TheWolf #SeniorHomeLoans #BrokerTips

What if more mortgage leads aren’t the answer?

In this episode of the CEO1440 Show, I sit down with Ethan Ewing, founder of ProPair, to break down why most loan officers are losing money chasing the wrong leads — and how predictive analytics flips the script.

We cover:

If you’re a mortgage loan officer still relying on “first in, first out” lead handling, this episode will change how you work your pipeline.

Connect with Ethan: https://www.linkedin.com/in/ethanewing/

#CEO1440 #MortgageLeads #LoanOfficerLife #LeadConversion #MortgageMarketing #ProPair #PredictiveSales #MortgageTech

Loan officers: Your company CRM is not going to save you.

This week I brought on Deven Gillen, founder of HOVA Digital, to talk about what’s actually working in marketing for mortgage pros—and what’s not.

Deven’s the real deal. He left a full-time job, started his own company, and now helps over 60+ loan officers build custom CRM systems designed to convert, not just “follow up.”

We broke down:

Deven’s not just a “CRM guy.” He’s a systems builder, a strategist, and he’s showing LOs how to scale without losing their voice or their time.

If your CRM feels clunky, lifeless, or like it belongs to your company more than it belongs to you—this is your episode. Let’s get your brand working for you.

You can check out what Deven’s doing at https://www.hovadigital.com/ — or message me and I’ll make an intro. He’s picky about who he works with, but if you’re ready to actually implement instead of “just thinking about it,” I’d highly recommend him.

#CEO1440 #MortgageMarketing #LoanOfficerLife #CRMforLOs #VideoMarketing #MortgageProspecting #MortgageBrokerBuilder #HOVA

From quilting retreats to 100+ closings a year — Brenda’s story is wild.

My friend Brenda Ratliff ran a quilting empire (yes, quilting), became a little celebrity in her space, and then—walked away. Now she’s back in the mortgage game, quietly crushing 100+ deals a year, helping agents level up, and building something real again.

We talked:

You want to win in 2025? Then start by listening to someone who’s done the hard things and STILL shows up.

Connect with Brenda on  LinkedIn: https://www.linkedin.com/in/brendaratliff/

#MortgageLife #RealEstatePodcast #BrokerBuilder #CEO1440Show #BrendaRatliff #MortgageTips #AgentGrowth #RealtorLife

Loan officers, meet the AI tool that’s smarter, faster, and cheaper than your processor.

On this week’s episode of The CEO1440 Show, I sit down with Michael Vandi, founder of Addy AI, to break down how AI isn’t just “coming” for the mortgage industry—it’s already here. And if you’re not using it, you’re behind.

Addy isn’t a chatbot. It’s a fully agentic AI system that:

 If you’re still spending 3 hours reviewing a file—or paying someone else to—you’re playing the wrong game.

Whether you’re a one-person shop or running a whole team, this episode is a masterclass in using AI to build a lean, modern, scalable mortgage machine.

Tag a loan officer or broker owner who needs to stop wasting time and start scaling.

Connect with Micahel on LinkedIn: https://www.linkedin.com/in/michael-vandi/

Check out Addy AI: https://addy.so/

#CEO1440 #MortgageTech #LoanOfficerTools #AddyAI #MortgageProcessing #MortgageBrokerBuilder #AutomationForLOs #MortgageEfficiency #FutureOfLending

What if I told you that you could duplicate yourself—and make thousands of sales calls a day?

Would you tell me I’m crazy?

Henry Do and Toby Song didn’t.

In fact, they built the machine that’s doing it right now… for loan officers like you and me.

Inside the episode:

If you’ve got questions about Helport—or any other tech, tools, or widgets that could make your business run smoother—let’s talk.

Whether it’s CRMs, automations, AI, or just getting all the moving parts to work together so you can finally get your poop in a group, we’re here for it.

Hit up Mortgage Broker Builder—we love digging into this stuff and helping you put the puzzle together.

Connect with the guys on LinkedIn:

Henry Do: https://www.linkedin.com/in/henrydo/

Toby Song: https://www.linkedin.com/in/tobytailinsong/

Go visit Helport AI today: https://www.helport.ai/

#MortgageTech #AIForSales #LoanOfficerLife #BrokerMarketing #DataLeads #MortgageBrokerBuilder #CEO1440 #LoanOfficerCoaching #HelportAI

Most clients aren’t buying because they can’t sell.

That’s where Zoom Casa steps in—and Michael Ruiz joins The CEO1440 Show to break it all down.

This is not your grandpa’s bridge loan. Zoom Casa gives you:

And the best part? You bring this to your agent…

If you’ve ever lost a deal because the DTI didn’t work, or the seller was “waiting for rates to drop”—this episode is for you.

Connect with Michael on LinkedIn: https://www.linkedin.com/in/michael-ruiz-/

Check out Zoom Casa: https://zoomcasa.com/

#CEO1440 #ZoomCasa #BuyBeforeYouSell #BridgeLoanRevolution #RealEstateMarketing #MortgageBrokerBuilder #LoanOfficerLife #RealEstateHacks