Let’s talk about CeX, baby. This week on Commerce Chefs Kyle and Tom dive into all things customer experience with Marina Parejo, Head of Ecommerce at O2 and formerly from Shopify Plus, Teresa Greiner who’s worked with the likes of Microsoft, Nike, and the Olympics, even bringing in Danielle Jeffery, a relationship psychotherapist, to work through each phase of a relationship. Relationships between brands and customers are ultimately just relationships between people. The brands of tomorrow need to step up and lead with empathy to create better solutions that keep customers happy and wanting more. Post-purchase may be a long term game, but it’s definitely worth the investment. And that’s CeXy.