The Art of the Impossible

The Challenge of Innovation


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A good idea, executed at the right time, in the right place, has the power to create markets, unlock potential, generate opportunities. Innovation seems to be something we’re all chasing, but being innovative doesn’t come without its risks. In this episode, we welcome Matthew Maclennan, mechanical design engineer at Steve Vick International, to talk about what defines an innovative idea, and, more importantly, how to turn it into a business model.

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The Art of the ImpossibleBy Autodesk Limited

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