Women and the Drinks Biz

The Challenge of the Shelf Placement


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Every bottle, can, box, tube, and paper towel in a big box grocery store is there because a lot of different voices and interests have decided it is so. And getting your craft beverage on that shelf can be a daunting task. But it’s not the only off-premise option for products. For this episode I dive into all the options we have as small producers to get our products on shelves in stores.

And that’s a wrap! Have you had a sales victory recently? Been overwhelmed with the difficulty of finding the right person or getting into the right store? Let’s talk about it! Email me at [email protected]

In the meantime, please subscribe, rate, and review to help out this podcast! 5 stars goes a long long way and I so appreciate your support. I know it says write a review and that can be daunting but apparently Apple isn’t asking for a novel. A simple Hey! What’s up? Would be more than fine! And for more information about me and this podcast visit us online at othercwords.com or on the socials @othercwords. Talk to you soon! And thanks for joining me today!


Thank you to Tony Stuck for the awesome intro/outro music and to Mary Ann King for the amazing pod art that you see for every episode.

If you’ve enjoyed this episode, please share it with a family member, a friend in the alcohol industry, or even just a stranger on the street! I so appreciate your support.

For more information about me and this podcast visit us online at drinksbizwomen.com or follow the podcast @drinksbizwomen on FB and Instagram. Talk to you soon! And thanks for joining me today!

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Women and the Drinks BizBy Jenn Root Martell, Cider Businesswoman

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