In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating agile marketing teams in a rapidly changing industry. He delves into Intel’s journey to differentiate itself in a crowded AI market, the importance of effective storytelling, and fostering a culture of collaboration and innovation within his organization.

Episode Highlights:

• [01:27] Brett’s Career Journey to CMO at Intel
  
  
• [05:09] Navigating Public and Private Market Dynamics
  
  
• [13:17] Building an AI Ecosystem for Real-World Impact
  
  
• [27:12] Overcoming AI Hype and Educating the Market
  
  
• [36:26] Embracing the Challenger Role in the AI Space
  
  
• [43:30] Creating Agile and Focused Marketing Teams
  
  

If you enjoyed this episode, make sure to subscribe, rate, and review on: 

Apple Podcasts: https://bit.ly/3V1LXMW

Spotify: https://bit.ly/3CwE3o7

Instructions on how to do this are here.

Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com


Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so